NIKE+
FuelBand SE
With the second generation FuelBand, we implemented the new Sessions feature— adding a way for users to tag separate activities, catalog and review them. We’ve added this feature into the user’s Nike+ dashboard and also gave the entire experience a simplified re-brand.
Rolling out the FuelBand SE, the team decided to reward the user for more milestones achieved by adding more secret trophies to be unlocked.