BENJAMIN MOORE
Color Finder
The Color Finder is Benjamin Moore’s first web and mobile experience that helps customers navigate through their expansive library of 3,500 colors to find the perfect one. Each color has their own detail page where customers can immersive themselves in the hue, technical details, view photos, and even find colors that are complementary to it.
Each color page includes an interactive 3D scene where the customer can see how the color changes based on the lighting and time of day.
The experience is also accompanied by an AI bot, which gives extra guidance for those who are in need of more personalized assistance.
