M I Y O U N G L E E
Brooklyn based director and product designer who has experience working on accounts such as Benjamin Moore, NBCU, Nike, Apple, Volvo, Twitter, Verizon, American Express, BMW, Citibank, Tiffany & Co. and Maybelline.
+ miyoungylee@gmail.com
NBC
Peacock
Peacock, NBC’s free TV streaming service, not only offers films and TV shows but features trending clips, news, sports and curated channels for more seamless bingeing.
BENJAMIN MOORE
Color Finder
The Color Finder is Benjamin Moore’s first web and mobile experience that helps customers navigate through their expansive library of 3,500 colors to find the perfect one. Each color has their own detail page where customers can immersive themselves in the hue, technical details, view photos, and even find colors that are complementary to it.
Each color page includes an interactive 3D scene where the customer can see how the color changes based on the lighting and time of day.
The experience is also accompanied by an AI bot, which gives extra guidance for those who are in need of more personalized assistance.
VOLVO
Configurator
Volvo’s configurator was re-imagined to become a more effective lead generation tool that would not only add additional value for the consumer, but would completely distinguish itself from all other build tools.
It was intended not only to be a building tool but a discovery experience. With multiple touchpoints to drive prospective customers through to configuration, they were encouraged to design at every single level of their journey.
VERIZON
My Verizon App
The My Verizon App is Verizon Wireless’ first intelligent, self-servicing customer app that allows you to pay your bill, upgrade your device, change and manage all of your plans, shop the store, make an appointment at a retailer, sign up for their rewards program, and even chat with an AI bot for support.
